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Rolex Datejust-278278
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We 100% guarantee the authenticity and provenance of all our timepieces to provide our clients with the peace of mind they deserve.
Launched at Watches & Wonder 2025, this new take on the Datejust 31mm is visually striking while maintaining the quiet elegance of this timeless design. Beautifully crafted in 18ct yellow gold, featuring 10 diamond hour-markers and fitted with the prestigious President bracelet, this model is the brand’s first-ever timepiece with a red ombre dial.
While the concept of ombre dials – defined as the gradual blending of one colour into another – is not entirely new (Rolex reintroduced this design element in 2019), the technique has usually been used with more subdued hues, such as grey, blue or green – and usually within the Day-Date model. With this particular dial, which Rolex describes in poetic fashion as “the last rays of the sun piercing the horizon at nightfall” the depth and intensity of the dial elevates this Datejust to a functioning timepiece (powered by the calibre 2236) while blending jewelry and art.
Enjoy fully insured worldwide shipping on all orders. We partner with premium couriers to ensure your new timepiece arrives securely and promptly, with real-time tracking from our door to yours.
All our watches come as a full set, including the original box and certificates to guarantee authenticity. Buy with confidence, as we offer authentication before final payment.
We are pleased to offer a 1-year guarantee for those pieces where the manufacturer warranty has expired. This 1-year warranty is on the movement only and does not cover breakage, scratches, or tampering with the watch or its movement. We are dedicated to providing our clients with professional and efficient service at all times.
US$52,000
Rolex
Datejust (31mm)
278278
2025
Brand New
Original Box & Papers
Yellow Gold
Sapphire
31mm
Fluted
Solid
Various
2236
Self-Winding
Date
Yellow Gold
President
Crownclasp
Launched at Watches & Wonder 2025, this new take on the Datejust 31mm is visually striking while maintaining the quiet elegance of this timeless design. Beautifully crafted in 18ct yellow gold, featuring 10 diamond hour-markers and fitted with the prestigious President bracelet, this model is the brand’s first-ever timepiece with a red ombre dial.
While the concept of ombre dials – defined as the gradual blending of one colour into another – is not entirely new (Rolex reintroduced this design element in 2019), the technique has usually been used with more subdued hues, such as grey, blue or green – and usually within the Day-Date model. With this particular dial, which Rolex describes in poetic fashion as “the last rays of the sun piercing the horizon at nightfall” the depth and intensity of the dial elevates this Datejust to a functioning timepiece (powered by the calibre 2236) while blending jewelry and art.
This timepiece comes with SRK Haute Horlogerie’s one year warranty.
This order is ready for shipment within one (1) business day after the order has been approved and processed. All watch orders are shipped FedEx overnight and are fully insured at no charge to the customer. Please be advised that for any deliveries from SRK Haute Horlogerie, a recipient aged 21 years or older must be present to provide a signature upon receipt of the package.
Rolex is a globally recognized symbol of performance, prestige, and reliability. Renowned for its robust and precise timepieces, the brand has built an unparalleled reputation on a foundation of innovation, including the first waterproof wristwatch, the Oyster. Its watches are celebrated for their timeless design, exceptional durability, and status as icons of achievement and luxury. The company's relentless pursuit of perfection has made it one of the world's most powerful and respected luxury brands.
We are proud to present a collection of authentic, unworn or pre-owned luxury watches that have been rigorously verified for authenticity. Each timepiece is subject to an extensive authentication procedure, ensuring that every purchase is made with assurance and worn with prestige. We guarantee a shopping experience free from counterfeits.
Jimmy Ip
Co-Founder, SRK Haute Horlogerie
Delve into our meticulously curated selection of highly sought-after limited edition watches, where rarity meets masterful craftsmanship. Our collection is tailored for the discerning collector, featuring investment-grade timepieces and exclusive collaborations from legendary brands. These exceptional models represent more than just horology; they are tangible assets and appreciating pieces of history. Acquire an unparalleled work of art and secure a legacy of sophisticated taste with a truly remarkable and timeless instrument.
We welcome your questions and a member of our team will strive to respond in a timely manner.
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