Privacy Policy

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1. Introduction

Welcome to SRK Haute Horlogerie (accessible at srk-hautehorlogerie.com). This Privacy Policy explains how NQG Timepieces PTE Ltd. ("we," "us," or "our") collects, uses, protects, and discloses your information when you visit our website.

We are committed to protecting your privacy and ensuring you have a positive experience on our website. This policy applies to our global audience, including visitors from Singapore, Australia, the United Kingdom, and the United States.

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2. Information We Collect

We collect two types of information: Personal Information (which you voluntarily provide) and Usage Data (collected automatically).

A. Personal Information

We collect personal information that you voluntarily provide to us when you fill out contact forms, sign up for our newsletter, or request information on our products. This inlcudes:

Name
Email Address
Phone Number

B. Usage Data & Automatic Collection

When you visit our website, we automatically collect certain information about your device and usage patterns to improve our site performance. This data is collected via cookies and third-party tracking tools (Microsoft Clarity and Google Analytics 4) and includes:

IP address
Browser type and version
Device type (eg: mobile, desktop)
Pages visited and time spent on those pages.
Click data and heatmaps (via Microsoft Clarity)

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3. How We Use Your Information

We use the data we collect for the following specific purposes:

Order Fulfillment & Communication: To process your inquiries, manage leads, and communicate with you regarding our timepieces.
Marketing: To send you newsletters, promotional offers, and updates about SRK Haute Horlogerie (via Mailchimp). You may opt out of these communications at any time.
Website Improvement: To analyze how users interact with our site using Google Analytics 4 and Microsoft Clarity, allowing us to optimize the user experience.
Advertising: To deliver targeted advertisements to you on third-party platforms such as Google and Facebook.

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4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and hold certain information.

Essential Cookies: Necessary for the website to function properly.
Analytics Cookies: Provided by Google Analytics 4 (GA4) and Microsoft Clarity. These help us understand traffic patterns and user behavior (e.g., heatmaps, session recordings) to identify issues and improve the site.
Marketing Cookies: Provided by Google Ads and Facebook (Meta) Pixel. These track your browsing habits to enable us to show you advertising that is relevant to you on other platforms.

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5. Third-Party Service Providers

We may share your data with trusted third-party service providers to help us operate our business. These partners are authorized to use your personal information only as necessary to provide these services to us:

Analytics: Google Analytics 4, Microsoft Clarity
Email Marketing: Mailchimp
Advertising: Google Ads, Facebook Ads

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6. International Data Transfers

NQG Timepieces PTE Ltd. is based in Singapore. If you are accessing our website from the UK, USA, Australia, or other regions, please note that your information will be transferred to and processed in Singapore. By using our site, you consent to this transfer.

We take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws (such as the PDPA in Singapore and GDPR principles for UK visitors).

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7. Data Retention and Security

Security: We use SSL (Secure Socket Layer) encryption to protect the transmission of your data. We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access or disclosure.
Retention: We retain your personal information indefinitely to maintain a history of your interactions and to continue providing you with relevant service and marketing, unless you request its deletion.

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8. Your Data Protection Rights

Depending on your location, you may have specific rights regarding your personal data:

For Users in the UK (UK GDPR)

The right to access the personal data we hold about you.
The right to request correction of inaccurate data.
The right to request deletion of your data ("Right to be Forgotten").
The right to withdraw consent for marketing at any time.

For Users in the USA (CCPA/VCDPA)

The right to know what personal data is being collected about you.
The right to request the deletion of your personal data.
The right to non-discrimination for exercising your privacy rights.

For Users in Australia (Privacy Act 1988)

The right to access personal information we hold about you.
The right to ask us to correct information that is inaccurate, incomplete, or out of date.

For Users in Singapore (PDPA)

The right to access and correct your personal data.
The right to withdraw consent for the collection, use, or disclosure of your data.

To exercise any of these rights, please contact us at: support@srk-hautehorlogerie.com

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9. Children's Privacy

Our services are not directed to anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. However, our website is safe for general audiences. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us so that we may remove it.

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10. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top.

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