Navigate the Art of Luxury Watch Collecting with our Timeless Insights

The worlds of Formula 1 and luxury watchmaking collide in a spectacle of speed, precision, and style. The 2025 Grand Prix season is not just a battle on the track; it's a showcase for some of the world's most exclusive timepieces worn by motorsport's biggest stars. From four-time champion Max Verstappen's partnership with TAG Heuer and his iconic Monaco watches, to Ferrari drivers Charles Leclerc and Lewis Hamilton sporting ultra-lightweight Richard Mille models, these brand relationships are built on shared values of high performance. The article also highlights unique collaborations, such as Valtteri Bottas's Sarpaneva "Flying Finn" and Pierre Gasly's new H. Moser & Cie Streamliner Tourbillon, proving that a driver's choice of watch is as much about personal identity as it is about sponsorship.

In September 2025, Patek Philippe increased the U.S. retail prices of their watches by 15% in response to a new 39% tariff on Swiss watch imports. This was the brand's third price adjustment in 2025, following smaller increases in January and April. This has caused a surge in the secondary market, making pre-owned watches a more appealing option for many.

A sudden US tariff hike from 31% to 39% on Swiss goods has sent shockwaves through the watch industry, a move stemming from a wider trade dispute over a $40 billion deficit. While major groups like Richemont are partially insulated by diversified sales , Swatch Group has preemptively shipped extra inventory to the US to soften the blow. For American collectors, this means higher prices on new timepieces, boosting the value of existing collections and fuelling a boom in the pre-owned market.

Innocente Boxes creates handcrafted, personalized watch boxes that reflect the soul of each timepiece, blending artistry, craftsmanship, and human connection.

A. Lange & Söhne has risen to grail status, with rare, finely crafted watches now commanding top auction prices and global collector demand.

Everyone’s talking about tariffs—what they mean for imports, exports and interest rates etc.